Questions for Zombies on the Walls
What larger context does the writer place the trend piece within?
What is the trend?
How does the writer prove this is, in fact, a trend?
What analysis does the writer provide of the trend? Why is it happening now?
Who cares [about the trend]? So what? [why should we care?] —or—-what does the writer want the reader to think about the larger context in which he places the trend after reading this piece?